In this webinar in our SFR Talk series, HRG’s VP of Leasing Angel Brown and Sr. VP of Operations & Sales Scott Heimel share insights into these leasing trends in single family rentals, followed by live Q&A.
Trend #1: Renter Preferences
- Location: Renters prioritize safe, quiet neighborhoods near amenities, workplaces, and schools.
- Property Features: Modern, energy-efficient appliances are crucial for attracting tenants and outdoor space like fenced yards or balconies add significant value.
- Technology: Renters increasingly prefer digital processes for rent payments, communication, and maintenance requests.
Trend #2: Rent Growth is Stabilizing and Slowing
- Market Stabilization: Rent costs have risen by 20% in the past three years but are now stabilizing.
- Landlord Strategies: To avoid vacancies, landlords should set fair market rent and conduct thorough tenant screenings.
- Preparation Tip: Set fair market rent and thorough screening
Trend #3: Uncertainty in Future Home Values and Prices
- Mixed Predictions: Experts are divided on whether home values will rise or fall in the near future.
- Preparation Tips: Landlords should monitor fair market rent, stay informed on mortgage rates, and consider additional income strategies like renting extra spaces and short-term rentals.
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